{
  "id": 9068756,
  "title": "CBS Sports announces new hoopHer social media vertical to cover women’s basketball",
  "url": "https://urgent.news/2026/09/22/cbs-sports-announces-new-hoopher-social-media-vertical-to-cover",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-22T03:00:17.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/cbs-sports-announces-hoopher-social-030017846.html"
  },
  "original_language": "en",
  "account": "The popularity of women's basketball has surged in recent years, with both the WNBA and women's college basketball garnering increasing viewership. In response, CBS Sports has introduced a new social media vertical named \"hoopHer\" to cater to this growing interest. hoopHer will span across various platforms, namely Instagram, TikTok, YouTube, X (formerly Twitter), and Threads. The brand's official unveiling featured a teaser video, which featured Lisa Leslie and Jenny Dell, highlighting the brand's mission to showcase the best talent in women's basketball.\n\nOne segment of the teaser questioned, \"What is hoopHer?\" Lisa Leslie responded, \"The biggest stars in our game,\" to which Jenny Dell agreed, \"That's hoopHer.\" The conversation continued with Lisa Leslie emphasizing the electrifying moments, legends, icons, GOATs, and the next generation of women's basketball players, concluding that hoopHer is the perfect platform to celebrate these aspects of the sport.\n\nThe timing of hoopHer's launch is advantageous, as it will be able to cover the WNBA playoffs that commence this weekend and extend into the beginning of the college basketball season. Additionally, hoopHer manages to launch its new platform without the distraction of the controversy surrounding Sophie Cunningham and the debate on trans athletes that dominated the sport's attention in the summer.",
  "summary": "The country’s collective interest in women’s basketball has grown exponentially over the past few years, with both the WNBA and women’s college basketball bringing in more eyeballs than ever before. CBS Sports is looking to capitalize on that interest, launching a new social media brand entitled “hoopHer” to cover all things women’s basketball. The brand…",
  "key_points": [
    "CBS Sports launches hoopHer social media vertical",
    "hoopHer covers women's basketball across platforms",
    "Launch timed for WNBA playoffs and college season"
  ],
  "editors_take": "CBS Sports' launch of hoopHer solidifies its commitment to covering women's basketball, capitalizing on the sport's growing popularity and providing a dedicated platform for its fans and stars.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}