{
  "id": 9026026,
  "title": "Salesforce director David Kirk buys $999k of CRM stock",
  "url": "https://urgent.news/2026/09/21/salesforce-director-david-kirk-buys-999k-of-crm-stock",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-21T22:45:52.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/insider-trading-news/salesforce-director-david-kirk-buys-999k-of-crm-stock-93CH-4909731"
  },
  "original_language": "en",
  "account": "Salesforce director David Blair Kirk bolstered his investment in the company by purchasing 4,176 shares, amounting to around $999,450, on September 18, 2026. The acquisition saw Kirk directly owning 18,748 shares of Salesforce common stock, trading at $236.42. Analysts remain optimistic about the company's prospects, despite some challenges in specific product areas. UBS has raised its price target to $260 with a Neutral rating, while Stifel and Citizens have increased their targets to $300 and $315 respectively, with Buy and Market Outperform ratings. RBC Capital and Cantor Fitzgerald have also maintained positive outlooks with Sector Perform and Overweight ratings, respectively. These updates follow Salesforce's annual Dreamforce conference, where UBS and Stifel highlighted the potential of the new AIforce product and Salesforce's confidence in reaching its fiscal 2030 revenue target of $63 billion.",
  "summary": "Salesforce Director David Blair Kirk has recently increased his stake in the company by purchasing 4,176 shares valued at approximately $999,450. This transaction, which took place on September 18, 2026, saw Kirk acquire common stock at prices ranging from $239.2000 to $239.4400, bringing his direct ownership to 18,748 shares. Analysts have generally expressed a positive outlook on Salesforce's growth prospects, with several firms raising their price targets and maintaining bullish ratings. UBS has raised its price target to $260 with a Neutral rating, citing the potential of Salesforce's new AIforce product. Stifel has increased its target to $300 and maintains a Buy rating, highlighting Salesforce's confidence in achieving its fiscal 2030 revenue target of $63 billion. Citizens has reiterated a Market Outperform rating with a $315 price target, despite challenges in certain product areas, while RBC Capital has maintained a Sector Perform rating with a $250 price target, expressing a positive outlook after attending the Dreamforce event. Overall, Salesforce appears undervalued according to InvestingPro analysis, offering deeper insights into the company's valuation metrics.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Investing.com",
        "title": "Northwest Natural Holding director David Anderson sells $72,038 in stock",
        "url": "https://urgent.news/2026/09/22/northwest-natural-holding-director-david-anderson-sells-72-038-in",
        "published": "2026-09-22T01:49:57.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}