{
  "id": 8991338,
  "title": "Taylor Swift is in her WAG era — here's every time she's cheered on Travis Kelce and the Chiefs",
  "url": "https://urgent.news/2026/09/21/taylor-swift-is-in-her-wag-era-heres-every-time-shes-cheered-on",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-21T19:36:51.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/taylor-swift-travis-kelce-chiefs-games-photos-2024-1"
  },
  "original_language": "en",
  "account": "Taylor Swift has been a devoted supporter of her husband, Kansas City Chiefs tight end Travis Kelce, attending 25 of the team's football games since they began dating in 2023. Swift often wears Chiefs gear and dresses in the team's signature red-forward color palette. Since their relationship began, Swift's presence at the games has been well-received by the NFL, which has seen an increase in female fan engagement. NFL Commissioner Roger Goodell has credited Swift with this boost in interest.\n\nSwift first attended a Chiefs game at Arrowhead Stadium in September 2023, and her enthusiasm confirmed her romance with Kelce, who had hinted at their relationship through his podcast. She brought her friend Blake Lively to the second game against the New York Jets at MetLife Stadium, which drew the highest viewership for a Sunday TV show since the Super Bowl. Swift's fashion choices at these games, such as her vintage 90s sweatshirt, have also driven merch sales and attracted more female viewers.\n\nKelce has expressed mixed feelings about the NFL's extensive coverage of his wife, stating that it adds atmosphere but can become excessive, especially for his situation. Despite this, Swift has maintained a strong friendship with Brittany Mahomes, who is married to Kelce's teammate. She has cheered for the Chiefs in various home games, including against the Denver Broncos, Los Angeles Chargers, and New England Patriots, often wearing Chiefs merchandise.",
  "summary": "Taylor Swift has made a habit of cheering for the Kansas City Chiefs since she began dating NFL star Travis Kelce.",
  "key_points": [
    "Taylor Swift attended 25 Kansas City Chiefs games since 2023.",
    "NFL Commissioner Roger Goodell credited Swift with boosting female fan engagement.",
    "Swift's presence at games increased viewership and merchandise sales."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Times of India",
        "title": "How Travis Kelce saved $640,000 on his $5.35m Ohio mansion",
        "url": "https://urgent.news/2026/09/22/how-travis-kelce-saved-640-000-on-his-5-35m-ohio-mansion",
        "published": "2026-09-22T11:15:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}