{
  "id": 8989235,
  "title": "Digital Advertising Is Moving Beyond the Click. The Next Interface Is a Conversation",
  "url": "https://urgent.news/2026/09/21/digital-advertising-is-moving-beyond-the-click-the-next-interface-is",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-21T19:21:49.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/michael-tasner/digital-advertising-is-moving-beyond-the-click-the-next-interface-is-a-conversation/91408503"
  },
  "original_language": "en",
  "account": null,
  "summary": "OpenAI’s new ad format could blur the lines between advertising, sales, and customer service.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}