{
  "id": 8971212,
  "title": "Orihuela Launches Three-Day Campaign to Support City Centre Shops",
  "url": "https://urgent.news/2026/09/21/orihuela-launches-three-day-campaign-to-support-city-centre-shops",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-21T16:24:44.000Z",
  "source": {
    "name": "The Leader",
    "slug": "the-leader",
    "url": "https://theleader.info/2026/09/21/orihuela-launches-three-day-campaign-to-support-city-centre-shops/"
  },
  "original_language": "en",
  "account": "The Orihuela Council has unveiled a three-day program of free family activities aimed at drawing more visitors to the city’s shopping districts and bolstering support for local, independent enterprises. This initiative, spearheaded by councillor Vicente Pina and managed by the Department of Commerce, will unfold from Thursday, September 24, through Saturday, September 26, at various spots throughout the city. The events blend street performances, live shows, children’s workshops, and sports activities to cultivate a festive ambiance while urging residents and tourists to patronize local merchants. Pina elaborated, “This plan aims to strengthen the bond between Orihuela’s business community and local residents by establishing meetup spots in diverse areas of the city,” adding that it would also invigorate the local economy through leisure pursuits accessible to all. Activities commence on Thursday, September 24, in Plaza Nueva and Centuria Romana, featuring children’s workshops, ambient music, and street entertainment. On Friday, September 25, an expanded lineup will take place in Calle Mayor and Patriarca Antioquía, including a 360-degree photo booth, a grand piano, a K-pop performance, children’s workshops, music, and street entertainment. The campaign concludes on Saturday, September 26, at Severo Ochoa Park, with a family-oriented and sporting theme, offering three-on-three basketball, archery, speedball, a 360-degree photo booth, and a storytelling session. All events are complimentary and appropriate for guests of every age, running from 5pm to 8pm each day.",
  "summary": "Orihuela Council has announced a new programme of free family activities designed to attract more visitors to the city’s shopping areas and support local independent businesses. Organised by the Department of Commerce, headed by councillor Vicente Pina, the campaign will run from Thursday, September 24, to Saturday, September 26, at several locations across the city. […] The post Orihuela…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}