{
  "id": 8967548,
  "title": "Nigerian Breweries Launches Nationwide Search for Memories of Its 80-Year Journey",
  "url": "https://urgent.news/2026/09/21/nigerian-breweries-launches-nationwide-search-for-memories-of-its-80",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-21T17:16:42.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/09/21/nigerian-breweries-launches-nationwide-search-for-memories-of-its-80-year-journey/"
  },
  "original_language": "en",
  "account": "Nigerian Breweries Plc has launched a nationwide search to commemorate its 80th anniversary, offering N1 million to 80 individuals who share their personal connections with the company and its brands. The \"Together, Every Moment\" campaign encourages people across Nigeria and abroad to rummage through their photo albums, family records, and digital media for memories involving the company or its impact on businesses and communities. The initiative, known as the National Story Collection, aims to create a living archive of the people, businesses, and experiences that have intersected with Nigerian Breweries since its founding in 1946.\n\nSubmissions can include photographs or videos from various life events, such as weddings, graduations, football celebrations, and family gatherings. The campaign also seeks stories from farmers, retailers, distributors, suppliers, entrepreneurs, employees, and host communities whose lives and businesses have been influenced by the company over the years. Speaking about the campaign, Nigerian Breweries Plc's Managing Director/CEO, Thibaut Boidin, emphasized that the 80th anniversary should celebrate the individuals who have contributed to the company's journey. He stated that before the company's history was documented in corporate archives, it was already being lived in Nigerian homes, businesses, and communities.\n\nBoidin stated that the company is seeking 80 memories from its 80-year journey, to be chosen from the submissions. Each winner will receive N1 million, and selected stories will be featured in films, editorial features, social media content, outdoor displays, anniversary experiences, and the company's commemorative archive.",
  "summary": "Vanessa ObiohaNigerian Breweries Plc has unveiled a nationwide campaign to mark its 80th anniversary, with 80 Nigerians set to receive N1 million each for sharing photographs and videos that capture",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}