{
  "id": 8961852,
  "title": "Two-thirds of Americans are gamers. Why hasn’t ad spending caught up?",
  "url": "https://urgent.news/2026/09/21/two-thirds-of-americans-are-gamers-why-hasnt-ad-spending-caught-up",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-21T16:20:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/two-thirds-of-americans-are-gamers-why-hasnt-ad-spending-caught-up/830823/"
  },
  "original_language": "en",
  "account": null,
  "summary": "At IAB PlayFronts, gaming platforms, marketers and developers discussed what’s next in gaming as the space continues to find its footing.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}