{
  "id": 8931748,
  "title": "Becoming ‘AI native’ might not be as profitable as you think. Unless your company does it right",
  "url": "https://urgent.news/2026/09/21/becoming-ai-native-might-not-be-as-profitable-as-you-think-unless",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-21T13:01:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91589386/being-ai-native-is-only-profitable-when-done-right"
  },
  "original_language": "en",
  "account": "Artificial intelligence is revolutionizing various aspects of business operations, but a recent Fast Company report in collaboration with Tata Consultancy Services (TCS) reveals that only about 7% of companies are reaping measurable benefits from AI. A majority of surveyed executives face challenges in generating a return on investment (ROI) as they strive to become AI-native. Leaders surveyed identified mission-critical AI systems as a crucial factor for success, with only 13% of companies having such systems. Most companies are either scaling AI with moderate returns (23%) or piloting AI initiatives that have yet to scale (23%). About 8% of companies have even paused or abandoned AI initiatives after starting them. A structured approach, collaboration between AI and human workers, and strong data governance are key factors for AI leaders, who measure success through measurable growth in revenue, margins, execution, and operational resilience.",
  "summary": "AI is changing everything, from how employees work to what they are working on. But a new Fast Company report in collaboration with Tata Consultancy Services (TCS) revealed that only about 7% of companies are actually generating measurable value from artificial intelligence. According to leaders surveyed for the report, most companies are either scaling AI with only moderate returns (23%),…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}