{
  "id": 8924098,
  "title": "Why Campari updated a classic ad with Alan Cumming to serve Negronis",
  "url": "https://urgent.news/2026/09/21/why-campari-updated-a-classic-ad-with-alan-cumming-to-serve-negronis",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-21T13:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/why-campari-updated-a-classic-ad-with-alan-cumming-to-serve-negronis/830735/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.”",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Fast Company",
        "title": "Why Alan Cumming and Campari want you to ‘stay bitter’ for Negroni Week",
        "url": "https://urgent.news/2026/09/21/why-alan-cumming-and-campari-want-you-to-stay-bitter-for-negroni-week",
        "published": "2026-09-21T12:01:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}