{
  "id": 8921048,
  "title": "The Bank of Mom and Dad has a new line item: guilt",
  "url": "https://urgent.news/2026/09/21/the-bank-of-mom-and-dad-has-a-new-line-item-guilt",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-21T12:00:00.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/09/21/the-bank-of-mom-and-dad-has-a-new-line-item-guilt/"
  },
  "original_language": "en",
  "account": "The Bank of Mom and Dad has a new line item: guilt. U.S. Bank’s 2026 Wealth Report highlights Gen Z and Millennials are building wealth earlier than prior generations, with a focus on the stock market and social media for financial guidance. Two-thirds of this demographic still start their journey with a conventional brokerage account, but the \"Bank of Mom and Dad\" has become increasingly significant, as parents provide financial support for major milestones like home purchases. Parents feel a heightened sense of responsibility due to the challenging economic landscape, with 83% of Gen Z parents and 84% of Millennial parents reporting this heightened obligation. Despite the rising help from parents, only 22% of Gen Z non-homeowners think they'll become homeowners within five years, and over a third have already given up on this goal entirely. The report reveals that nihilism stems from a rational reaction to the current housing market and financial expectations, with 86% of Americans still viewing homeownership as a symbol of financial success.",
  "summary": "U.S. Bank executives say \"financial nihilism\" is a myth — but parental guilt over unaffordable homes is very real.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}