{
  "id": 8910455,
  "title": "Virat Kohli-Backed WROGN’s FY26 Loss Swells 17% To ₹88 Cr",
  "url": "https://urgent.news/2026/09/21/virat-kohli-backed-wrogns-fy26-loss-swells-17-to-88-cr",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-21T11:15:03.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/buzz/virat-kohli-backed-wrogn-fy26-loss-swells-17-to-%e2%82%b988-cr/"
  },
  "original_language": "en",
  "account": "Virat Kohli-backed e-commerce fashion brand WROGN experienced a 17.1% increase in its net loss to ₹88.4 crore in the fiscal year 2026 (FY26), despite a 9% rise in its operating revenue to ₹243.9 crore. The startup, a portfolio brand of Aditya Birla Group's TMRW, reported a 34% improvement in its EBITDA loss, which stood at ₹38 crore, up from ₹54 crore. WROGN targets ₹600 crore gross merchandise value (GMV) for the current fiscal year, having seen a 40% YoY surge in Q1 GMV to ₹125 crore. The brand's owned channels, including direct-to-consumer sales and exclusive brand outlets (EBOs), grew 120% YoY in the June quarter. WROGN's growth is attributed to revamping its store identity, operations, and supply chain, with a focus on expanding into new categories and maintaining strong anchor categories like denim and shirts. The brand, founded in 2014 by siblings Anjana and Vikram Reddy, saw investments from Virat Kohli and venture capital firms Accel.",
  "summary": "Virat Kohli-backed D2C fashion brand WROGN’s net loss surged 17.1% to ₹88.4 Cr in FY26 from ₹75.5 Cr in FY25.…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}