{
  "id": 8904738,
  "title": "The official Xbox controller just dropped back to its lowest price this year on Amazon — 'a more premium feel without the price tag'",
  "url": "https://urgent.news/2026/09/21/the-official-xbox-controller-just-dropped-back-to-its-lowest-price",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-21T10:23:15.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/gaming/gaming-accessories/the-official-xbox-controller-just-dropped-back-to-its-lowest-price-this-year-on-amazon-a-more-premium-feel-without-the-price-tag"
  },
  "original_language": "en",
  "account": "The Xbox Wireless Controller, known for its comfort and intuitive design, is currently available for £39.99 on Amazon, marking the lowest price for the year. This price point, seen only once previously, is unlikely to be matched until next November's Black Friday event. The controller, compatible with Xbox consoles, PCs, tablets, and mobile phones, is priced at £42.99 for premium color options like Shock Blue, Velocity Green, Pulse Red, and Deep Pink.",
  "summary": "The official Microsoft Xbox Controller is easily one of the best and most affordable gamepads you can buy, and multiple colours are now down to the lowest prices we've seen all year on Amazon.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Mashable",
        "title": "Samsungs stunning 75-Inch M70H Mini LED 4K TV at its lowest-ever price at Amazon — save $50",
        "url": "https://urgent.news/2026/09/21/samsungs-stunning-75-inch-m70h-mini-led-4k-tv-at-its-lowest-ever",
        "published": "2026-09-21T12:35:30.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "Amazon sale: Dreame’s budget-friendly D20 Air Plus falls to an all-time low price (35% off)",
        "url": "https://urgent.news/2026/09/21/amazon-sale-dreames-budget-friendly-d20-air-plus-falls-to-an-all-time",
        "published": "2026-09-21T12:55:24.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}