{
  "id": 8897548,
  "title": "Adlyse wants AI agents managing ad campaigns 24/7",
  "url": "https://urgent.news/2026/09/21/adlyse-wants-ai-agents-managing-ad-campaigns-24-7",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-21T10:00:00.000Z",
  "source": {
    "name": "Tech.eu",
    "slug": "tech-eu",
    "url": "https://tech.eu/2026/09/21/adlyse-wants-ai-agents-managing-ad-campaigns-247/"
  },
  "original_language": "en",
  "account": "Adlyse, an AI-powered advertising platform, is transforming the way businesses manage their ad campaigns. Co-founded by Anna Stepura and Roman Kuzmych, along with Yaozhong Kang, the company has developed a system that leverages AI agents to optimize and execute advertising strategies. Stepura, a serial entrepreneur with a background in AI recruitment and sports coaching, believes that AI can help marketing teams operate at a speed and scale beyond manual management.\n\nThe platform connects paid advertising channels, business data, and tools across the growth funnel, providing real-time monitoring, issue identification, and recommended actions. Adlyse agents can autonomously analyze campaigns, identify problems, and explore up to 100 hypotheses to determine the best course of action. Once a problem is detected, the agents propose solutions to humans for approval before implementation. This approach enables businesses to allocate budgets more efficiently and drive revenue growth.\n\nAdlyse's agents use multiple large language models (LLMs) and reasoning models specifically designed for performance marketing to understand the nuances of paid advertising across platforms. The system works with real-time data to proactively catch performance issues before budgets are wasted, ensuring that the campaigns always align with business goals and generate optimal returns.",
  "summary": "Engineering has accelerated dramatically because AI can now help build products, but advertising hasn't changed at the same pace. AI promised to free marketers from operational work, and advertising p...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}