{
  "id": 8894591,
  "title": "Acer CEO says memory makers are hyping 2030 shortage fears to protect margins — PC prices set to decline by late 2027, cheaper Chinese capacity coming online delivers lower memory prices",
  "url": "https://urgent.news/2026/09/21/acer-ceo-says-memory-makers-are-hyping-2030-shortage-fears-to-protect",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-21T10:00:00.000Z",
  "source": {
    "name": "Tom's Hardware",
    "slug": "tom-s-hardware",
    "url": "https://www.tomshardware.com/pc-components/dram/acer-ceo-says-memory-makers-are-hyping-2030-shortage-fears-to-protect-margins-pc-prices-set-to-decline-by-late-2027-cheaper-chinese-capacity-coming-online-delivers-lower-memory-prices"
  },
  "original_language": "en",
  "account": "Acer CEO Jason Chen predicts a reversal in PC component prices starting in the latter half of next year. According to DigiTimes, Chen claims that only high-end DDR5 parts, like LPDDR5X-9600, and certain CPUs, such as Nvidia’s N1 and N1X chips, are currently in short supply. He asserts that PC prices will continue to increase by 5% to 20% by the end of this year, reach a plateau in the first half of 2027, and decline afterwards.\n\nChen attributes the shortage of various PC components, including GPUs and memory chips, to the AI boom, which began in late 2022 and intensified by late 2025. The increases in memory prices, which rose by 500% in 12 months, have since decreased as consumers are unwilling to absorb further hikes. However, some memory companies have warned that the shortage will persist until 2030, with SK hynix even predicting that it could last another 10 years.\n\nChen disagrees with this assessment, stating that major memory suppliers are intentionally keeping their margins high to maintain profitability for as long as possible. He argues that there is ample supply of memory and SSDs, while the CPU shortage is limited to specific models. Additionally, he notes that Chinese memory makers producing cheaper alternatives could disrupt the market. Several PC manufacturers, including Acer, HP, and Asus, have already started using CXMT chips in their products, while some Lenovo models sold in Germany have been found to contain YMTC SSDs.\n\nChen also points out that price increases are becoming a trend, citing hikes in SSDs, printed circuit boards (PCBs), and fiberglass cloth used in motherboards. He questions why other components are also experiencing price increases, expressing puzzlement about the industry's push for higher prices. Overall, Chen's outlook remains positive, indicating that computer manufacturers may finally be able to lower prices after years of shortages and expensive components.",
  "summary": "Acer chairperson and CEO Jason Chen believes that PC prices will plateau by the first half of next year and start coming down towards the latter part of 2027. He also said that memory makers predict high prices because they want to keep their high margins for as long as possible.",
  "key_points": [
    "PC component prices will decline by late 2027, according to Acer CEO Jason Chen",
    "Only high-end DDR5 parts and specific CPUs currently in short supply",
    "Chinese memory makers producing cheaper alternatives could disrupt market"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "TechRadar",
        "title": "Is the RAM crisis overblown? Acer CEO plays down memory shortage, and says it's 'impossible' for it to last until 2030",
        "url": "https://urgent.news/2026/09/21/is-the-ram-crisis-overblown-acer-ceo-plays-down-memory-shortage-and",
        "published": "2026-09-21T11:04:12.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}