{
  "id": 889315,
  "title": "Apple: Price explosion for memory chips - will the iPhone soon cost $350 more?",
  "url": "https://urgent.news/2026/08/14/apple-preisexplosion-bei-speicherchips-kostet-das-iphone-bald-350",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-14T15:09:17.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/technik/it-internet/apple-teure-chips-kostet-das-iphone-bald-350-dollar-mehr/100246262.html"
  },
  "original_language": "de",
  "account": "Apple iPhones may become significantly more expensive in the near future, according to analysts. Ben Wood from CCS Insight told the Handelsblatt that they expect price increases across the board when the new models are unveiled in September. Trendforce analysts argue that it is \"inevitable\" for Apple to demand more for its smartphones moving forward, citing rising material costs.\n\nWhile the company itself declined to provide specific estimates, several estimates have been made. Counterpoint, a US market researcher, predicts a price increase of around $250 to $350 per device if Apple CEO Tim Cook wants to maintain the current gross margin. Other analysts estimate the expected price hikes for the iPhone to be between $100 and $200.\n\nThe driving force behind the increased costs is the expansion of data centers for artificial intelligence (AI). Companies like Microsoft and Amazon are investing record sums in building these centers, competing for the same scarce components. One of the key resources in this process is memory chips.\n\nFor months, leading manufacturers SK Hynix, Samsung, and Micron have struggled to meet the growing demand for these chips. The result has been substantial price increases.",
  "summary": "Rising material costs are increasingly burdening Apple. At the same time, the company's purchasing power is dwindling. The new CEO has to make unpleasant decisions.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "The National Business",
        "title": "iPhone notification from Apple sparks concerns about 'mercenary spyware'",
        "url": "https://urgent.news/2026/08/14/iphone-notification-from-apple-sparks-concerns-about-mercenary-spyware",
        "published": "2026-08-14T16:28:45.000Z"
      },
      {
        "outlet": "Mashable",
        "title": "Apple sent alerts warning iPhone users of spyware: What it looks like, what you should do",
        "url": "https://urgent.news/2026/08/14/apple-sent-alerts-warning-iphone-users-of-spyware-what-it-looks-like",
        "published": "2026-08-14T16:43:14.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "9to5Mac Daily: August 14, 2026 – Apple TV news, iPhone 18 expectations",
        "url": "https://urgent.news/2026/08/14/9to5mac-daily-august-14-2026-apple-tv-news-iphone-18-expectations",
        "published": "2026-08-14T19:44:33.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}