{
  "id": 8873718,
  "title": "AI drift: The catastrophic risk youre taking but dont realize",
  "url": "https://urgent.news/2026/09/21/ai-drift-the-catastrophic-risk-youre-taking-but-dont-realize",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-21T07:01:00.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/tech/ai-drift-what-is-it-how-to-stop-it"
  },
  "original_language": "en",
  "account": "Artificial intelligence advertisements are becoming increasingly common in New York City subway tunnels and cars. A new AI ad campaign titled \"Stop the AI drift\" has debuted, with a direct and confrontational message. The campaign, launched by the nonprofit Center for Humane Technology, aims to make people aware of the potential risks associated with outsourcing too much to AI. The phrase \"AI drift\" refers to the gradual loss of human skills and abilities as AI takes on more responsibilities in daily life. This concept is similar to \"model drift\" in machine learning, where a model's accuracy deteriorates over time. The campaign will run in various subway stations and cars, as well as through social media influencers, for a month. While AI can be helpful, Carlton, the senior director of strategy and impact at the Center for Humane Technology, warns that it can also erode human skills, relationships, and meaning. AI drift can sneak up on people, as AI is designed to encourage dependency, offering services like writing wedding vows or completing homework. Experts recommend being mindful of AI usage, saving deeply personal conversations for human interaction, taking breaks from AI, and identifying the value of friction in personal growth.",
  "summary": "Why naming AI drift is key to stopping it.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}