{
  "id": 8858904,
  "title": "In 2022, Tom Hanks launched his own nonprofit coffee brand for war veterans",
  "url": "https://urgent.news/2026/09/21/in-2022-tom-hanks-launched-his-own-nonprofit-coffee-brand-for-war",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-21T06:07:26.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/entertainment/english/hollywood/news/in-2022-tom-hanks-launched-his-own-nonprofit-coffee-brand-for-war-veterans-for-the-past-4-years-the-company-has-helped-hundreds-of-military-families/articleshow/134381359.cms"
  },
  "original_language": "en",
  "account": "In 2022, Hollywood icon Tom Hanks took an innovative step by launching his own coffee brand aimed at supporting military families. Known for his iconic roles in films like 'Toy Story' and 'Forrest Gump, Hanks initiated this philanthropic venture under the nonprofit model, ensuring that all profits generated by the coffee would directly benefit various organizations aiding veterans. Initially called Hanx Coffee, the brand has since rebranded itself as Hanks for Our Troops, offering a selection of ground coffee and single-serve pods in different roasts and flavors. Hanks connected his brand with multiple veteran services across America, using the profits to provide critical support and resources. The official website outlines the coffee brand's mission to create products that give back, highlighting the organizations it collaborates with to assist war veterans and their families in areas such as employment, mental health, education, and assistance for military communities. Although Hanks is not the only celebrity to initiate similar efforts, his contributions stand out among those of other A-listers like Paul Newman, who founded a salad dressing brand called Newman's Own, donating 100% of its profits to charity. Throughout his career, Hanks has been actively involved in various community initiatives, including his role as a campaign chair for the Hidden Heroes initiative and as the official national campaign chairman for the World War II Memorial campaign in Washington, DC. His philanthropic efforts extend beyond coffee, involving investments in medical research and cancer research funds alongside his wife, Rita Wilson. Currently, Hanks is set to appear in upcoming films such as 'Greyhound 2' and 'Lincoln in the Bardo.",
  "summary": "Tom Hanks took a significant step in 2022 by launching a coffee brand, dubbed Hanks for Our Troops, with the noble goal of supporting military families. This brand channels every profit towards vital veteran services, offering a diverse range of coffee blends. With his longstanding commitment to philanthropy, Hanks continues to uplift communities and provide essential resources such as employment…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}