{
  "id": 8850917,
  "title": "His software is inside your router. Now he wants it inside much smaller things",
  "url": "https://urgent.news/2026/09/21/his-software-is-inside-your-router-now-he-wants-it-inside-much",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-21T05:11:20.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/09/his-software-inside-your-router-he-wants-it-much-smaller-things"
  },
  "original_language": "en",
  "account": "Rajesh Subramaniam's software resides within routers and other electronic devices, enabling communication without physical connections. For the past 22 years, he has been involved in developing this software, which operates within routers, speakers, and even wearable devices, facilitating connections between them wirelessly. Subramaniam founded embedUR Systems in 2004 and operates the company, with a Chennai-based Indian operation established in 2008.\n\nInitially focusing on enterprise Wi-Fi, Subramaniam designed hardware that connects large offices, hospitals, and airport terminals to the internet. Large networks must verify users before granting access, necessitating more sophisticated software. Home routers became a significant market in the early 2000s, leading to the development of software that simplifies wireless connections for users. Around 2011, mobile devices became the focal point for his software, managing connections to both home and public Wi-Fi networks.\n\nSubramaniam also developed Bluetooth and Zigbee technologies, enabling communication between various small devices in a home. Additionally, his company, ModelNova, was established to focus on artificial intelligence (AI) and machine learning for small devices. These models enable devices to make decisions independently, without relying on centralized servers. Subramaniam has worked with medical equipment manufacturers, coffee machines, door locks with cameras, and factory gates to implement his AI solutions.",
  "summary": "Rajesh Subramaniam grew up in Triplicane in Chennai, reached Silicon Valley in 1994, and has spent 22 years building embedUR into a company of nearly 500 people without taking a rupee from anybody.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}