{
  "id": 8843643,
  "title": "‘A bittersweet moment’: Baby, mother care firm Tollyjoy to wind down brand after 55 years",
  "url": "https://urgent.news/2026/09/21/a-bittersweet-moment-baby-mother-care-firm-tollyjoy-to-wind-down",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-21T05:01:38.000Z",
  "source": {
    "name": "Straits Times",
    "slug": "straits-times",
    "url": "https://www.straitstimes.com/singapore/a-bittersweet-moment-baby-mother-care-firm-tollyjoy-to-wind-down-brand-after-55-years"
  },
  "original_language": "en",
  "account": "Singapore-based baby and mother-care products firm Tollyjoy is \"winding down its brand\" after 55 years, the company announced on September 15 via a social media post. In the message, the company expressed gratitude for the support it has received over more than five decades. Tollyjoy has grown alongside generations of families, creating memories that will be cherished forever. The company will offer special farewell prices to customers who visit its retail partners to purchase Tollyjoy products. Founded in 1971, Tollyjoy manufactures and markets products under the Tollyjoy and Little Precious brands, which include milk bottles, baby-related cleaning products, and gifts. It remains unclear if the Little Precious brand will also be wound down. The Straits Times has reached out to Tollyjoy for further details.",
  "summary": "It was founded in 1971.",
  "key_points": [
    "Tollyjoy, Singapore-based baby and mother-care firm, winds down brand after 55 years",
    "Company expresses gratitude for 55-year support from customers",
    "Farewell prices offered for Tollyjoy products at retail partners"
  ],
  "editors_take": "The winding down of Tollyjoy's brand marks the end of an era for a company that has been a part of many families' lives for over five decades in Singapore.",
  "illustration": "https://urgent.news/ill/8843643.png",
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "CNA - Business",
        "title": "Singapore baby-care brand Tollyjoy to wind down after 55 years",
        "url": "https://urgent.news/2026/09/21/singapore-baby-care-brand-tollyjoy-to-wind-down-after-55-years",
        "published": "2026-09-21T05:56:36.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}