{
  "id": 878574,
  "title": "Burnley axe main sponsor Finotive after just six weeks and promote Vertu to shirt",
  "url": "https://urgent.news/2026/08/14/burnley-axe-main-sponsor-finotive-after-just-six-weeks-and-promote",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-14T13:58:14.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/burnley-axe-main-sponsor-finotive-after-just-six-weeks-and-promote-vertu-to-shirt/"
  },
  "original_language": "en",
  "account": "Burnley Football Club has terminated their six-week sponsorship deal with trading platform Finotive and promoted commercial partner Vertu to become their main shirt sponsor for the upcoming Championship season. Finotive, established in 2021 and registered in Cyprus, had English CEO Oliver Newland express excitement about the new chapter for the company. Just two weeks ago, Burnley launched a new away kit featuring Finotive branding, designed by shareholder and former NFL star JJ Watt. However, doubts emerged about the sponsorship, and Burnley confirmed the termination on Friday morning. Vertu, a commercial partner since 2022, will now take up the main sponsor role, aligning with Burnley's shared vision for ambition, innovation, and long-term success. Burnley chairman Alan Pace stated that the new partnership aims to create exciting opportunities for supporters throughout the season. The club will communicate with fans who purchased replica shirts featuring Finotive's branding on the front.",
  "summary": "Burnley have announced car seller Vertu as their main sponsor after terminating a recent deal with trading platform Finotive just hours before the start of the new Championship season. Finotive was announced as Burnley’s front-of-shirt partner in early July but the club confirmed this morning that the deal had been scrapped after just six weeks [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}