{
  "id": 876436,
  "title": "To target Gen Z, premium brands must learn the new codes of luxury",
  "url": "https://urgent.news/2026/08/14/to-target-gen-z-premium-brands-must-learn-the-new-codes-of-luxury",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-14T10:00:00.000Z",
  "source": {
    "name": "Creative Bloq",
    "slug": "creative-bloq",
    "url": "https://www.creativebloq.com/design/branding/to-target-gen-z-premium-brands-must-learn-the-new-codes-of-luxury"
  },
  "original_language": "en",
  "account": null,
  "summary": "Premium no longer means price – so what should brands do?",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}