{
  "id": 87550,
  "title": "A $1,399 starting price for the iPhone 18 Pro doesn’t seem credible, even for Apple",
  "url": "https://urgent.news/2026/08/03/a-1-399-starting-price-for-the-iphone-18-pro-doesnt-seem-credible",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-03T13:05:25.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/08/03/a-1399-starting-price-for-the-iphone-18-pro-doesnt-seem-credible-even-for-apple/"
  },
  "original_language": "en",
  "account": null,
  "summary": "We know for sure that Apple will increase iPhone prices when the iPhone 18 Pro launches next month. The company exempted existing iPhones when it increased prices across the board to reflect higher memory prices, but that was only ever going to be a temporary reprieve. However, two sources are now suggesting that the starting price of this year’s Pro models will be $1,399 – and I find it hard to…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "Google Health adds two-way Apple Health syncing on iPhone",
        "url": "https://urgent.news/2026/08/03/google-health-adds-two-way-apple-health-syncing-on-iphone",
        "published": "2026-08-03T15:00:44.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}