{
  "id": 8675842,
  "title": "Ferrari (RACE) Signs Rakuten While 2027 Is Already Spoken For",
  "url": "https://urgent.news/2026/09/19/ferrari-race-signs-rakuten-while-2027-is-already-spoken-for",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-19T11:01:00.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/markets/stocks/articles/ferrari-race-signs-rakuten-while-110100680.html"
  },
  "original_language": "en",
  "account": "Ferrari N.V. (NYSE:RACE) has announced a partnership with technology company Rakuten Group, Inc., set to commence on January 1, 2027. While no financial details were provided, the announcement is seen as a positive signal. This follows the company's July 30 announcement of raised 2026 guidance due to increased demand for personalized cars. Q2 revenue rose 8% and operating profit 10%, with revenue up 11% and operating profit 16% when currency fluctuations are excluded. Industrial free cash flow surged 39% to €276 million, and shareholders received over €800 million through dividends and buybacks. The order book for 2027 is fully booked, and the new 12Cilindri Manuale model is already allocated. Revenue guidance was raised to €7.60 billion from €7.50 billion, with part of this growth attributed to timing and tax benefits. Costs are rising, with higher industrial and marketing expenses impacting operating profit and EBITDA margin. Currency impacts, particularly from the dollar and yen, also play a role. Delivery numbers were 3,366 cars, with the Purosangue and 296 Speciale families growing amid a model changeover. Sponsorship, commercial, and brand revenue grew by 2%. The outlook is contingent on the Middle East crisis, which Ferrari cannot control. The forward P/E stands at 32.57, indicating steady growth expectations despite some fund holders reducing their positions. Overall, Ferrari continues to generate more profit per euro of sales, but the premium stock price and timing/tax factors remain key concerns.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}