{
  "id": 866425,
  "title": "US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived",
  "url": "https://urgent.news/2026/08/14/us-firms-that-kept-dei-policies-despite-go-woke-go-broke-threats-866425",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-14T11:00:27.000Z",
  "source": {
    "name": "Guardian Business",
    "slug": "guardian-business",
    "url": "https://www.theguardian.com/world/2026/aug/14/dei-policy-company-performance"
  },
  "original_language": "en",
  "account": null,
  "summary": "Exclusive: Companies that kept policies did just as well financially, even after Trump’s executive order, as those that didn’t Conservative backlash was supposed to put an end to the diversity, inclusion and equity (DEI) movement as companies were warned “go woke, go broke”. In January 2025, Donald Trump delivered a death knell, ending DEI within the federal government with executive orders and…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Guardian US",
        "title": "US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived",
        "url": "https://urgent.news/2026/08/14/us-firms-that-kept-dei-policies-despite-go-woke-go-broke-threats",
        "published": "2026-08-14T11:00:27.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}