{
  "id": 8645174,
  "title": "Mother Root founder: I'm tapping into the no-alcohol trend for drinkers who want a treat but still stay sober",
  "url": "https://urgent.news/2026/09/20/mother-root-founder-im-tapping-into-the-no-alcohol-trend-for-drinkers",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-20T05:01:05.000Z",
  "source": {
    "name": "This Is Money",
    "slug": "this-is-money",
    "url": "https://www.thisismoney.co.uk/money/smallbusiness/article-16144123/Mother-Root-founder-Im-tapping-no-alcohol-trend-drinkers-want-treat-stay-sober.html?ns_mchannel=rss&ns_campaign=1490&ito=1490"
  },
  "original_language": "en",
  "account": null,
  "summary": "'No alcohol' is the fastest-growing category in the drinks sector in a shift spurred on by heatwaves, which appear to turn some consumers off alcohol.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}