{
  "id": 8626650,
  "title": "FMCG firms likely to hold prices through festive season amid cost pressures",
  "url": "https://urgent.news/2026/09/20/fmcg-firms-likely-to-hold-prices-through-festive-season-amid-cost",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-20T05:22:11.000Z",
  "source": {
    "name": "Business Standard IN",
    "slug": "business-standard-in",
    "url": "https://www.business-standard.com/industry/news/fmcg-firms-likely-to-hold-prices-through-festive-season-amid-cost-pressures-126092000147_1.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Leading industry executives said companies have already gone for judicious increases of around 2-5 per cent in the June quarter to partly offset higher input costs",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}