{
  "id": 856969,
  "title": "B2B Buyers Are Trusting Creators Before Sales Teams. That Changes the Marketing Playbook",
  "url": "https://urgent.news/2026/08/14/b2b-buyers-are-trusting-creators-before-sales-teams-that-changes-the",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-14T09:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/kamya-marwah/b2b-buyers-are-trusting-creators-before-sales-teams-that-changes-the-marketing-playbook/91388178"
  },
  "original_language": "en",
  "account": null,
  "summary": "Your brand page can explain what you do. The people around your brand are what makes buyers believe it.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}