{
  "id": 8563523,
  "title": "NECLive 2026 to champion Nigeria’s ‘home advantage’",
  "url": "https://urgent.news/2026/09/20/neclive-2026-to-champion-nigerias-home-advantage-8563523",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-20T00:00:59.000Z",
  "source": {
    "name": "Punch",
    "slug": "punch",
    "url": "https://punchng.com/neclive-2026-to-champion-nigerias-home-advantage/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The 11th edition of the Nigerian Entertainment Conference, NECLive 2026, will be held on November 12, 2026, at Alliance Française in Lagos, focusing on how Nigeria can leverage its growing domestic audience to build greater ownership, attract investment, and strengthen its global creative influence. The conference, themed \"Home Advantage: Transforming Local Demand into Global Power,\" aims to shift the conversation from how far Nigerian creativity can travel to what can be built from the market at home. NECLive 2026 will explore challenges such as affordability, limited audience growth, dependence on diaspora markets, and unequal access to opportunities across the creative sector, while highlighting the potential of indigenous storytelling and domestic ecosystem development to create sustainable power for local demand.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Punch Nigeria",
        "title": "NECLive 2026 to champion Nigeria’s ‘home advantage’",
        "url": "https://urgent.news/2026/09/20/neclive-2026-to-champion-nigerias-home-advantage",
        "published": "2026-09-20T00:00:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}