{
  "id": 8562832,
  "title": "NECLive 2026 to champion Nigeria’s ‘home advantage’",
  "url": "https://urgent.news/2026/09/20/neclive-2026-to-champion-nigerias-home-advantage",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-20T00:00:59.000Z",
  "source": {
    "name": "Punch Nigeria",
    "slug": "punch-nigeria",
    "url": "https://punchng.com/neclive-2026-to-champion-nigerias-home-advantage/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The 11th edition of the Nigerian Entertainment Conference, NECLive, scheduled for November 12, 2026, at Alliance Française, Lagos, will focus on leveraging Nigeria's growing domestic audience to enhance its creative industries. The theme \"Home Advantage: Transforming Local Demand into Global Power\" will explore how the country's domestic market can be converted into economic value and creative ownership. Organised by BHM, ID Africa, and the editorial board of Nigerian Entertainment Today, the conference aims to shift the conversation from the reach of Nigerian creativity to the potential that can be built from the local market. The organisers anticipate discussions on sustainable business models, investment, and stronger domestic ecosystems to help Nigerian creators and businesses scale and compete globally.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Punch",
        "title": "NECLive 2026 to champion Nigeria’s ‘home advantage’",
        "url": "https://urgent.news/2026/09/20/neclive-2026-to-champion-nigerias-home-advantage-8563523",
        "published": "2026-09-20T00:00:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}