{
  "id": 8543040,
  "title": "Midwest theater assistant manager creates genuinely great throwback Resident Evil promo",
  "url": "https://urgent.news/2026/09/19/midwest-theater-assistant-manager-creates-genuinely-great-throwback",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-19T19:00:36.000Z",
  "source": {
    "name": "The A.V. Club",
    "slug": "the-a-v-club",
    "url": "https://www.avclub.com/midwest-theater-chain-rolls-out-genuinely-great-throwback-resident-evil-promo"
  },
  "original_language": "en",
  "account": "Isaac Etter, the assistant manager of a Marcus Theatres branch in O’Fallon, Missouri, has created a unique promotional video for the Resident Evil medical bag popcorn bucket. Etter, along with his coworkers Valentine Avalos and Charlie Zaloudek, employed a distinctive approach to promote the product, drawing inspiration from the first Resident Evil game.\n\nEtter adopted the notoriously stiff \"tank\" controls from the original Resident Evil, maneuvering his way through the theater as if he were the main character. This approach incorporated various elements from the game, such as the choppiness of movement, slight stutter in video transitions, footstep sound effects, and recreations of the iconic door-opening sequences.\n\nMarcus Theatres, the fourth-largest theater chain in the U.S., acknowledged the success of this novel promotional strategy, encouraging their associates to create innovative content for social media. The A.V. Club also praised the video for its entertaining content and effective sales pitch for the movie.",
  "summary": "Created by an assistant manager at Marcus Theatre's O'Fallon, Missouri location, the promo recreates many of the original Resident Evil 's most beloved/clunky traits.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}