{
  "id": 8518143,
  "title": "Forget Buying All Seven: The \"Magnificent Seven\" Stock Most Likely to Double by 2028",
  "url": "https://urgent.news/2026/09/19/forget-buying-all-seven-the-magnificent-seven-stock-most-likely-to-8518143",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-19T18:50:00.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/markets/stocks/articles/forget-buying-seven-magnificent-seven-185000912.html"
  },
  "original_language": "en",
  "account": "The Magnificent Seven stock most likely to double by 2028 is Amazon, according to a recent analysis. Amazon's cloud computing division, Amazon Web Services (AWS), has seen strong revenue growth of 37% year-over-year, reaching $148.4 billion. This growth is driven by massive spending plans from AI start-ups. AWS has excellent profit margins, at 37% last year. If AWS revenue were to grow to $300 billion, profits could reach $100 billion even with margins dropping to around 30%.\n\nAmazon's e-commerce platform and consumer electronics divisions contribute to $627 billion in retail revenue. The company's advertising division grew by 26% last quarter, and it is developing expensive projects like satellite internet service. Amazon is investing heavily in faster delivery, warehouse robotics, and self-driving vehicles, which could enhance operating leverage and margins.\n\nThe e-commerce segments are expected to grow at double-digit rates, with solid margin expansion. This could drive combined retail sales to $829 billion in two years, assuming 15% growth and a 10% profit margin expansion. Amazon's current EBIT is $98 billion. Combining the above estimates, Amazon's EBIT could double by 2028. With a current market cap of $2.7 trillion, Amazon trades at around 27x trailing EBIT, suggesting a potential to double by the end of 2028. However, this does not guarantee a true doubling. One potential significant gain comes from Amazon's stake in Anthropic, the AI startup, which could be worth hundreds of billions of dollars if it goes public.",
  "summary": null,
  "key_points": [
    "Amazon's AWS revenue grew 37% YoY to $148.4 billion",
    "AWS has 37% profit margins and $100 billion potential profits at $300B revenue",
    "Amazon's retail revenue of $627B and advertising growth of 26% could double EBIT by 2028"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Motley Fool",
        "title": "Forget Buying All Seven: The \"Magnificent Seven\" Stock Most Likely to Double by 2028",
        "url": "https://urgent.news/2026/09/19/forget-buying-all-seven-the-magnificent-seven-stock-most-likely-to",
        "published": "2026-09-19T18:30:00.000Z"
      },
      {
        "outlet": "Nasdaq Markets",
        "title": "Forget Buying All Seven: The \"Magnificent Seven\" Stock Most Likely to Double by 2028",
        "url": "https://urgent.news/2026/09/19/forget-buying-all-seven-the-magnificent-seven-stock-most-likely-to-8517692",
        "published": "2026-09-19T18:50:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}