{
  "id": 8514296,
  "title": "Why Amazon Invested in Colombia’s Rappi — and What the Deal Means for Latin America",
  "url": "https://urgent.news/2026/09/19/why-amazon-invested-in-colombias-rappi-and-what-the-deal-means-for",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-19T19:00:00.000Z",
  "source": {
    "name": "Colombia One",
    "slug": "colombia-one",
    "url": "https://colombiaone.com/2026/09/19/colombia-amazon-invests-rappi-latin-america/"
  },
  "original_language": "en",
  "account": "Amazon has made a significant investment in Rappi, the super delivery app from Colombia, contributing over US$20 million to the company. This strategic move comes as Rappi continues to expand across Latin America, increase profitability, and deepen its ties with Amazon Web Services (AWS). In September 2025, Amazon invested an additional US$25 million in Rappi through a convertible note, which also granted Amazon the right to acquire up to 12% of the company, contingent on meeting certain milestones. The investment was viewed as a means for Amazon to access Rappi's last-mile delivery infrastructure and strengthen its position in Latin America's burgeoning digital-commerce market.\n\nRappi, founded in Bogotá in 2015, has evolved from a food-delivery startup into a comprehensive technology platform offering a range of services, including restaurants, groceries, retail products, travel, financial services, and logistics. The platform now serves more than 30 million users across more than 350 cities in nine Latin American countries and processes over 28 million orders monthly. Rappi's revenue has also grown substantially, with the company generating more than US$1.67 billion in revenue for restaurants through its platform in 2025. Furthermore, Rappi's transaction volumes have increased by 30%, demonstrating its expanding capacity.\n\nAmazon and Rappi's partnership extends beyond the 2025 investment. Rappi leverages Amazon Web Services as a critical component of its technology infrastructure, utilizing AWS's cloud technology across its nine Latin American operations. The relationship between the two companies has grown increasingly significant as Amazon expands its international business. Amazon reported US$716.9 billion in global net sales in 2025, with US$161.9 billion coming from its international segment and US$128.7 billion from AWS. For Rappi, the strategic importance of the partnership is underscored by the diversification of its business model. While restaurants accounted for about 55% of Rappi's business in Colombia in 2025, down from roughly 70% several years prior, financial services, travel, rapid delivery, and logistics have gained prominence. This diversification reflects the evolving landscape of e-commerce, logistics, and digital services in Latin America.",
  "summary": "Amazon’s investment in Colombian-born delivery platform Rappi has become more significant as the super app has continued to expand across Latin America, increase its profitability and deepen its relationship with Amazon Web Services. In September 2025, Amazon invested US$25 million in Rappi through a convertible note, according to reports at the time. The agreement also […]",
  "key_points": [
    "Amazon invested over US$20 million in Colombian delivery app Rappi in 2025.",
    "Rappi expanded to serve 30 million users across 350 cities in nine Latin American countries."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}