{
  "id": 8465531,
  "title": "Pune’s Branding Must Centre On Heritage And Cultural Tourism, Says Bharat Langhi",
  "url": "https://urgent.news/2026/09/19/punes-branding-must-centre-on-heritage-and-cultural-tourism-says",
  "topic": "world",
  "section": "World",
  "published": "2026-09-19T12:36:05.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/pune/punes-branding-must-centre-on-heritage-and-cultural-tourism-says-bharat-langhi"
  },
  "original_language": "en",
  "account": "Pune's Deputy Director of Tourism, Bharat Langhi, emphasized that the city's rich heritage and cultural significance are key factors for establishing Pune as a major global tourism destination. During a tourism symposium organized by the Pune Festival and Maharashtra Tourism Development Corporation (MTDC), Langhi highlighted the importance of implementing effective tourism policies, accelerating infrastructure development, and ensuring high-quality facilities, including accommodation, transport, and sanitation, to catapult Pune onto the world stage.\n\nLanghi pointed out that the Central Government's 2020 tourism policy has prompted implementation across Maharashtra, as jobs in the tourism sector account for one out of every ten positions. He advocated for focusing on Pune's ancient historical heritage and rich culture to further enhance the city's appeal. To capitalize on this potential, Langhi urged that infrastructure development, accommodation quality, and smooth transport and sanitation facilities must be prioritized.\n\nThe symposium featured other esteemed speakers, including Nilesh Bhansali, President of Devam Tours & Travels; Manoj Hadwale, Founder-Director of Parashar Agri & Village Tourism; and Dr Santosh Suryavanshi, a distinguished wellness tourism expert. Bhansali stressed the importance of cooperation between government and private sectors, while Suryavanshi elaborated on the immense possibilities of wellness tourism through natural farming, Ayurveda-based lifestyles, and goushalas (cow shelters). Manoj Hadwale underscored the necessity of infrastructure, cleanliness, safety, and multilingual information to attract foreign tourists, drawing from the experiences of enhanced tourist presence at destinations meeting these criteria.",
  "summary": "Pune, Sep 19 Pune: Rich heritage and cultural grandeur are the most critical elements for putting Pune on the global tourism map. If tourism policies are implemented effectively and infrastructure is developed with speed and quality, Pune can emerge as a premier tourism brand not just for Maharashtra, but for India, said Bharat Langhi, Deputy Director of the Pune Regional Division of the…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}