{
  "id": 8442039,
  "title": "Festive season may create 2-2.5L jobs in H2",
  "url": "https://urgent.news/2026/09/19/festive-season-may-create-2-2-5l-jobs-in-h2",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-19T09:53:54.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/jobs/hr-policies-trends/festive-season-likely-to-create-2-2-5-lakh-jobs-in-h2-2026-report/articleshow/134351638.cms"
  },
  "original_language": "en",
  "account": "India is expected to generate 2-2.5 lakh seasonal and gig jobs during the July-December period of 2026, according to a report by global technology and digital talent solutions provider NLB Services. The festive hiring is projected to grow by 15-20 percent, as businesses across various sectors prepare for a peak demand period. Employers are beginning workforce planning nearly 12-14 weeks ahead of the festive peak to reduce the pressure of compressed hiring cycles and build talent pools earlier. The report highlights that the festive season is becoming a real-time stress test for India's workforce, pushing employers to rely more on technology-enabled, flexible, and ready-to-deploy talent. New-age operational roles such as dark-store inventory controllers, returns and refunds specialists, and customer-resolution executives are expected to grow by 15-20 percent. Festive hiring is increasingly geographically distributed, with tier II and III cities contributing around 45 percent of the total demand, growing by 25-30 percent. The report also reveals that the festive workforce is becoming more inclusive and diverse, with women from non-metro locations expected to account for 30-35 percent of new female hires.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}