{
  "id": 8378542,
  "title": "Ahmad Tea marks 40th anniversary with Sencha launch and footballer ambassadorship",
  "url": "https://urgent.news/2026/09/19/ahmad-tea-marks-40th-anniversary-with-sencha-launch-and-footballer",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-19T04:10:31.000Z",
  "source": {
    "name": "New Straits Times",
    "slug": "new-straits-times",
    "url": "https://www.nst.com.my/business/2026/09/1535990/ahmad-tea-marks-40th-anniversary-sencha-launch-and-footballer"
  },
  "original_language": "en",
  "account": "On Thursday, Ahmad Tea celebrated its 40th anniversary with a Ruby Jubilee event in Malaysia, introducing a new Sencha tea and appointing footballer Antoine Semenyo as its global brand ambassador. The British family-owned company, founded in Southampton, England in 1986 by Rahim Afshar and his brothers, has expanded its product range to include classic British black teas, herbal infusions and various other varieties across more than 80 markets worldwide.\n\nThe introduction of Sencha tea marks Ahmad Tea's fifth decade, aligning with the company's global \"Preparation Is Everything\" campaign which emphasizes the significance of preparation, discipline and consistency in achieving excellence. This philosophy resonates with both Ahmad Tea and Semenyo, who share the belief that paying attention to small details is crucial for attaining exceptional results.\n\nDuring the Ruby Jubilee event, a display highlighted Ahmad Tea's 40-year history, featuring tea-tasting sessions and showcasing its product range. The company is represented in Malaysia by Sangla Foods Sdn Bhd, a local food and beverage distributor established in 1993.",
  "summary": "KUALA LUMPUR: Ahmad Tea marked its 40th anniversary with a Ruby Jubilee celebration in Malaysia on Thursday, unveiling its Sencha tea and announcing footballer Antoine Semenyo as its global brand ambassador.",
  "key_points": [
    "Ahmad Tea celebrates 40th anniversary with Ruby Jubilee event in Malaysia",
    "Introduces new Sencha tea and appoints Antoine Semenyo as global ambassador",
    "Company founded in 1986 by Rahim Afshar and brothers, now in 80+ markets"
  ],
  "editors_take": "Ahmad Tea's 40th anniversary Sencha launch and footballer Antoine Semenyo's ambassadorship reflect the company's emphasis on preparation and discipline as it expands its product range globally.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}