{
  "id": 8375991,
  "title": "How Rothy’s built a DTC footwear brand with staying power",
  "url": "https://urgent.news/2026/09/19/how-rothys-built-a-dtc-footwear-brand-with-staying-power",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-19T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/operations/how-rothys-built-a-dtc-footwear-brand-with-staying-power/"
  },
  "original_language": "en",
  "account": null,
  "summary": "While other DTC footwear brands like Allbirds struggled, Rothy’s surpassed $200 million in sales by growing carefully, testing retail and wholesale, and managing to avoid DTC's costly expansion traps. Rothy’s CEO and president, Dayna Quanbeck, joined the Modern Retail Podcast to talk about the brand's expansion strategy.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}