{
  "id": 836900,
  "title": "Pre-season tours: Inside the economics of football’s summer money-spinners",
  "url": "https://urgent.news/2026/08/14/pre-season-tours-inside-the-economics-of-footballs-summer-money",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-14T04:00:00.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/pre-season-tours-inside-the-economics-of-footballs-summer-money-spinners/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Football’s summer tours have turned into travelling commercial platforms bringing together big fees, sponsors, merchandise, media and global fan growth, explains Simon Dent. For most football supporters, pre-season used to mean low-key friendlies against a local non-league team, some heavy-legged players and a chance to see the new signing for 30 minutes. For clubs, it [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}