{
  "id": 835621,
  "title": "Saying No: Jersey Patches, the Texas Longhorns and Scarcity Strategy",
  "url": "https://urgent.news/2026/08/14/saying-no-jersey-patches-the-texas-longhorns-and-scarcity-strategy",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-14T04:01:00.000Z",
  "source": {
    "name": "Sportico",
    "slug": "sportico",
    "url": "https://www.sportico.com/leagues/college-sports/2026/texas-longhorns-no-jersey-patches-scarcity-strategy-1234941587/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Today’s guest column is from professors John Cairney and Rick Burton. On Aug. 1, the NCAA opened one of the most valuable new pieces of commercial inventory in college sports, allowing Division I schools to add up to two sponsor logos to their uniforms. Not surprisingly, the market moved quickly. Ohio State reportedly struck a […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}