{
  "id": 8348409,
  "title": "AllTrails Has 100 Million Members. REI Has 26 Million. Here’s Why They’re Teaming Up",
  "url": "https://urgent.news/2026/09/19/alltrails-has-100-million-members-rei-has-26-million-heres-why-theyre",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-19T01:14:28.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/kevin-haynes/alltrails-has-100-million-members-rei-has-26-million-heres-why-theyre-teaming-up/91408160"
  },
  "original_language": "en",
  "account": null,
  "summary": "The trail-finding app and old-school retailer are embarking on ‘a long-term partnership’ to promote hiking, conservation work, and outdoor adventures nationwide—and share some money-saving perks.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}