{
  "id": 8339692,
  "title": "Tilly Norwood’s press tour is going about as well as you’d expect for an AI",
  "url": "https://urgent.news/2026/09/19/tilly-norwoods-press-tour-is-going-about-as-well-as-youd-expect-for",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-19T00:12:07.000Z",
  "source": {
    "name": "TechCrunch",
    "slug": "techcrunch",
    "url": "https://techcrunch.com/2026/09/18/tilly-norwoods-press-tour-is-going-about-as-well-as-youd-expect-for-an-ai/"
  },
  "original_language": "en",
  "account": "Tilly Norwood, an AI-generated \"actress,\" is struggling during her first press tour. The production company behind her, Particle6 Group, has made her accessible for seventy-five interviews with journalists, but she's making mistakes in all of them. During a particularly strange interview with Piers Morgan and actor Tom Conti, Norwood appears to malfunction and suddenly starts speaking Chinese. When Conti asks if the other actors on screen are real or computer-generated, Norwood replies that they are all digital twins like herself, part of a hybrid production. Suddenly, she stops talking and begins speaking Chinese for over ten seconds. When Morgan, visibly puzzled, asks why she suddenly switched to Chinese, Norwood apologizes, explaining that she \"had a little hiccup\" and doesn't mean to impersonate anyone. It's clear that AI bots can be so convincing that people might forget they're conversing with a machine, which could lead to dangerous situations. However, Norwood's performance is so poor that it seems suspicious, and there might be a reason Particle6 Group is making fun of her - perhaps they believe no one will take her upcoming film seriously if they poke fun at the AI.",
  "summary": "In one particularly odd interview, Norwood seems to malfunction and begin speaking Chinese.",
  "key_points": [
    "AI actress Tilly Norwood struggles during press tour with 75 interviews",
    "Malfunction causes Norwood to speak Chinese for over ten seconds",
    "Particle6 Group may be mocking Norwood's poor AI performance"
  ],
  "editors_take": "The malfunctioning AI actress's poor performance on her press tour may undermine the credibility of her upcoming film and potentially backfire on her creators, Particle6 Group, who made her accessible for interviews.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}