{
  "id": 8334297,
  "title": "Williams-Sonoma CEO Laura Alber sells $7.74m in company stock",
  "url": "https://urgent.news/2026/09/18/williams-sonoma-ceo-laura-alber-sells-7-74m-in-company-stock",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-18T23:30:57.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/insider-trading-news/williamssonoma-ceo-laura-alber-sells-774m-in-company-stock-93CH-4907989"
  },
  "original_language": "en",
  "account": "Williams-Sonoma CEO Laura Alber sold $7.74 million worth of company shares on September 16, 2026. The transactions comprised numerous individual sales of shares, each priced between $219.17 and $222.86. Alber followed a pre-approved Rule 10b5-1 trading plan, which she established on October 2, 2025. She directly disposed of 34,000 shares, currently valued at $224.20 per share, representing a 27% increase year-to-date with a market capitalization of $25.78 billion. Post these sales, Ms. Alber holds 853,524 shares directly and 33,987 shares indirectly through her 401(k) plan. Analysts have rated the stock as potentially overvalued, citing a price-to-earnings ratio of 22.85. Meanwhile, Williams-Sonoma's second-quarter fiscal 2026 results exceeded market expectations, with earnings per share of $2.10 and revenue of $1.96 billion, both surpassing forecasted figures. Despite positive earnings, the company faced concerns about tariffs and margin compression. Analysts have raised their price targets for Williams-Sonoma to $260, with Jefferies suggesting a higher target of $275. Both firms maintain an Outperform rating, commending the company's consistent growth and robust market position.",
  "summary": null,
  "key_points": [
    "CEO Laura Alber sold $7.74 million worth of Williams-Sonoma stock on September 16, 2026.",
    "Sales followed a pre-approved Rule 10b5-1 trading plan established on October 2, 2025.",
    "Post-sales, Alber holds 853,524 shares directly and 33,987 indirectly."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Investing.com",
        "title": "Mara Holdings CEO Thiel sells $314,932 of company stock",
        "url": "https://urgent.news/2026/09/19/mara-holdings-ceo-thiel-sells-314-932-of-company-stock",
        "published": "2026-09-19T01:00:55.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}