{
  "id": 8329654,
  "title": "Herbolario Navarro's formula for longevity to survive 250 years",
  "url": "https://urgent.news/2026/09/18/la-formula-de-la-longevidad-de-herbolario-navarro-para-sobrevivir-250",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T22:07:19.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/estilo-vida/rincones-gastronomicos/2026/09/19/6aad6772468aeb88508b4584.html"
  },
  "original_language": "es",
  "account": "Herbolario Navarro, a family-owned business founded in 1771 by the Ribelles family, has grown from a small neighborhood shop to a chain of 90 eco-stores. The company's CEO, Pepe Navarro, took over in 2005 and has since expanded the business, which now has an EBITDA of over €3.34 million and offers a range of products including food, supplements, cosmetics, and pet care. The company plans to open a new store in Córdoba in October and aims to pass the business down to the next generation, with Navarro's sons Nicolás and Andrés showing interest in the family business. Navarro prioritizes maintaining the company's values of honesty and service, and aims to balance growth with preserving the business's roots as a small, family-owned enterprise.",
  "summary": "Raised behind the counter of the family business, like Manolito, Mafalda's friend, the third Pepe Navarro in this story runs a network of 90 eco-stores selling food, cosmetics and pet products that are bearing more and more fruit.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}