{
  "id": 8290241,
  "title": "On’s Founders Spend Just 33 Percent of Their Time as Traditional CEOs. They Say What They Do Instead Fuels the Brand’s Success",
  "url": "https://urgent.news/2026/09/18/ons-founders-spend-just-33-percent-of-their-time-as-traditional-ceos",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T18:05:46.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/victoria-salves/on-founders-just-33-percent-time-traditional-ceos-what-they-do-instead-fuels-success/91402635"
  },
  "original_language": "en",
  "account": null,
  "summary": "While some founders lean into a traditional executive role as a business grows, On’s leaders are doing the opposite. They say there’s an important reason why.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}