{
  "id": 8282632,
  "title": "Your Prospective Clients Aren’t Reading the Information You Give Them. Here’s How to Communicate More Effectively.",
  "url": "https://urgent.news/2026/09/18/your-prospective-clients-arent-reading-the-information-you-give-them",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T18:00:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/entrepreneurs/your-prospective-clients-arent-reading-the-information-you-give-them-heres-how-to-communicate-more-effectively"
  },
  "original_language": "en",
  "account": null,
  "summary": "Prospective clients don’t read anymore. Here’s how businesses can adapt, from repetition to A/B testing, to make sure important information gets through.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}