{
  "id": 8266474,
  "title": "Kylian Mbappé leaves Nike and signs with On",
  "url": "https://urgent.news/2026/09/18/kylian-mbappe-leaves-nike-and-signs-with-on",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T14:23:09.000Z",
  "source": {
    "name": "Le Monde English",
    "slug": "le-monde-english",
    "url": "https://www.lemonde.fr/en/economy/article/2026/09/18/kylian-mbappe-leaves-nike-and-signs-with-on_6757679_19.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Swiss sportswear brand On is making a major move into the football market with the signing of the Real Madrid forward.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "Financial Times",
        "title": "Sports brand On signs Kylian Mbappé in blow to Nike",
        "url": "https://urgent.news/2026/09/18/sports-brand-on-signs-kylian-mbappe-in-blow-to-nike",
        "published": "2026-09-18T12:18:25.000Z"
      },
      {
        "outlet": "City AM",
        "title": "Kylian Mbappe to front On entry into football as Nike suffers another blow",
        "url": "https://urgent.news/2026/09/18/kylian-mbappe-to-front-on-entry-into-football-as-nike-suffers-another",
        "published": "2026-09-18T13:25:11.000Z"
      },
      {
        "outlet": "Le Monde Economie",
        "title": "Kylian Mbappé quitte Nike pour l’équipementier On, qui « s’attaque au football » avec fracas",
        "url": "https://urgent.news/2026/09/18/kylian-mbappe-quitte-nike-pour-lequipementier-on-qui-sattaque-au",
        "published": "2026-09-18T14:30:32.000Z"
      },
      {
        "outlet": "BusinessDay Nigeria",
        "title": "Mbappe dumps Nike for Swiss sportswear brand On",
        "url": "https://urgent.news/2026/09/18/mbappe-dumps-nike-for-swiss-sportswear-brand-on",
        "published": "2026-09-18T17:28:47.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}