{
  "id": 8265811,
  "title": "LCBO launches ‘We’re All In on Ontario’ as U.S.-Canada trade war reshapes alcohol shelves",
  "url": "https://urgent.news/2026/09/18/lcbo-launches-were-all-in-on-ontario-as-u-s-canada-trade-war-reshapes",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T15:19:36.000Z",
  "source": {
    "name": "CityNews",
    "slug": "citynews",
    "url": "https://toronto.citynews.ca/2026/09/18/lcbo-were-all-in-on-ontario-us-canada-trade-war-doug-ford/"
  },
  "original_language": "en",
  "account": "The LCBO has launched a \"We're All In on Ontario\" campaign, aimed at promoting Ontario-produced wine, beer, cider, and spirits amid the ongoing Canada-U.S. trade war. The initiative runs through mid-October and features more than 4,600 Ontario-made beverages in stores and online, with enhanced displays, tasting opportunities, and \"Buy Ontario\" branding. LCBO product consultants are receiving upgraded training to assist customers in navigating local options and discovering new offerings from small producers. The campaign occurs as Ontario's alcohol sector faces the impact of the trade dispute, with Ontario keeping U.S. alcohol off LCBO shelves since early 2025 due to a retaliatory measure against the U.S. trade war. Premier Doug Ford has vowed not to lift the ban until tariffs are removed, considering American alcohol a leverage tool in negotiations. The U.S. is set to ban Canadian alcohol imports on September 29, potentially costing $1 billion in Canadian spirits exports and thousands of Ontario jobs in distilling and bottling. LCBO's interim CEO Aaron Campbell emphasized the campaign's role in supporting Ontario producers during this volatile period of cross-border trade.",
  "summary": "The LCBO is rolling out a new province‑wide campaign aimed at boosting Ontario‑made wine, beer, cider and spirits — a move that lands squarely in the middle of an escalating Canada–U.S. trade war that has already transformed what consumers see on store shelves. The “We’re All In on Ontario” campaign, running through mid‑October, puts more […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}