{
  "id": 8263602,
  "title": "Mbappe switches Nike for On in shock move",
  "url": "https://urgent.news/2026/09/18/mbappe-switches-nike-for-on-in-shock-move",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T13:34:35.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/sport/mbappe-switches-nike-for-on-in-shock-move-1.500679735"
  },
  "original_language": "en",
  "account": "Global football sensation Kylian Mbappe has shocked the sports world by abruptly ending his decades-long affiliation with Nike and signing a new contract with On, a Swiss sportswear company. This significant shift places On at the forefront of the football industry, with Mbappe leading the charge. Real Madrid star Mbappe joins Thierry Henry, another French football icon, as key figures at On. Henry has been instrumental in the Swiss brand's foray into football, guiding the company's trajectory since late 2025. This move marks the end of a monumental 20-year partnership between Mbappe and Nike, which began when Mbappe was just eight years old in 2006. Nike had positioned the teen prodigy as a leading global football ambassador, producing signature Mercurial boots throughout his career. Mbappe’s departure is a major blow to Nike, especially as the company had strategically built its post-Ronaldo football vision around him. \"From the beginning, what drew me to On was the opportunity to construct something entirely new together that will help shape tomorrow's game,\" Mbappe declared in a statement on On's official website.",
  "summary": "Dubai: Global football star Kylian Mbappe has ended his long-standing partnership with Nike and signed a new deal with On. The Swiss sportswear company has announced its move into football, with Mbappe as the headline name of its new venture. The Real Madrid man joins another French football legend at the brand, with Thierry Henry appointed as On’s Director of Football. Henry has been closely…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "Channel News Asia",
        "title": "Mbappe leaves Nike, signs with On as it forays into soccer",
        "url": "https://urgent.news/2026/09/18/mbappe-leaves-nike-signs-with-on-as-it-forays-into-soccer",
        "published": "2026-09-18T12:20:59.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Mbappe leaves Nike, signs with On as it enters football",
        "url": "https://urgent.news/2026/09/18/mbappe-leaves-nike-signs-with-on-as-it-enters-football",
        "published": "2026-09-18T13:06:00.000Z"
      },
      {
        "outlet": "Business Recorder",
        "title": "Mbappe leaves Nike, signs with On as it forays into soccer",
        "url": "https://urgent.news/2026/09/18/mbappe-leaves-nike-signs-with-on-as-it-forays-into-soccer-8256687",
        "published": "2026-09-18T13:23:16.000Z"
      },
      {
        "outlet": "Al Jazeera",
        "title": "Real Madrid’s Kylian Mbappe ends Nike partnership to join Swiss brand On",
        "url": "https://urgent.news/2026/09/18/real-madrids-kylian-mbappe-ends-nike-partnership-to-join-swiss-brand",
        "published": "2026-09-18T14:30:18.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}