{
  "id": 8259708,
  "title": "Young entrepreneurs urged to use digital platforms to cut business start-up costs",
  "url": "https://urgent.news/2026/09/18/young-entrepreneurs-urged-to-use-digital-platforms-to-cut-business",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T14:34:10.000Z",
  "source": {
    "name": "MyJoyOnline Ghana",
    "slug": "myjoyonline-ghana",
    "url": "https://www.myjoyonline.com/young-entrepreneurs-urged-to-use-digital-platforms-to-cut-business-start-up-costs/"
  },
  "original_language": "en",
  "account": "Young entrepreneurs have been advised to leverage digital platforms and social commerce to establish and expand their businesses while minimizing costs linked to physical facilities. This guidance was provided during a panel discussion at the UPSA 1000 and Ghana Entrepreneurship Conference 2026, held at the University of Professional Studies, Accra (UPSA). Paul Elikem Dovi, Regional Consultant for Ignite Social Enterprise Limited, addressed the topic “What Does It Take to Build a Successful Business in Ghana?” He emphasized that the digital age has provided opportunities for entrepreneurs to operate with minimal initial investments.\n\nAccording to Mr. Dovi, young individuals do not require substantial bank loans, warehouses, or ideal market conditions to launch viable businesses. Instead, he urged them to investigate social e-commerce, digital retail, and relationship-driven direct selling. \"You don’t need a warehouse when you have a smartphone, genuine relationships, and a problem worth solving,\" he informed his audience. While technology and business platforms can serve as entry points, Mr. Dovi highlighted that lasting success hinges on the entrepreneur's character, dedication, and ability to solve genuine problems.\n\nIgnite Social Enterprise’s strategy aims to enhance business accessibility by utilizing social e-commerce to link entrepreneurs with wellness and lifestyle products. The five-day conference, commencing on September 14, is an integral part of the UPSA 1000 Enterprise Development Programme. Ignite Social Enterprise Limited, established in January 2026, operates a social e-commerce model designed to support micro-entrepreneurs.",
  "summary": "Young entrepreneurs have been urged to use digital platforms and social commerce to start and grow businesses without the high costs associated with physical infrastructure. Regional Consultant for Ignite Social Enterprise Limited, Paul Elikem Dovi, gave the advice during a panel discussion at the UPSA 1000 and Ghana Entrepreneurship Conference 2026 at the University of […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}