{
  "id": 8259244,
  "title": "Poppi’s Founder Once Thought a $500,000 Sale Would Be ‘Insane.’ Then She Kept Moving the Goalpost",
  "url": "https://urgent.news/2026/09/18/poppis-founder-once-thought-a-500-000-sale-would-be-insane-then-she",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T13:55:04.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/jaime-catmull/poppi-allison-ellsworth-sale-exit-startup-founder-advice/91407638"
  },
  "original_language": "en",
  "account": null,
  "summary": "Allison Ellsworth sold her company for $1.95 billion. Here’s her advice for founders hoping to score their own exit.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}