{
  "id": 8258883,
  "title": "Apple is hiding tiny 'hello' signs for iPhone 18 Pro users to find",
  "url": "https://urgent.news/2026/09/18/apple-is-hiding-tiny-hello-signs-for-iphone-18-pro-users-to-find",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-18T13:55:17.000Z",
  "source": {
    "name": "AppleInsider",
    "slug": "appleinsider",
    "url": "https://appleinsider.com/articles/26/09/18/apple-is-hiding-tiny-hello-signs-for-iphone-18-pro-users-to-find"
  },
  "original_language": "en",
  "account": null,
  "summary": "Apple has hidden tiny \"hello\" signs inside its retail stores, giving customers something to hunt for and a reason to try out the new iPhone 18 Pro's cameras. Image credit: @Apple___Sora via X The signs feature Apple's iconic cursive \"hello\" script. And they're small for a reason: Apple has tucked them into spots that make them natural targets for the iPhone 18 Pro's telephoto camera. Apple's new…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "AppleInsider",
        "title": "iPhone 18 Pro, Apple Watch, iPhone Duo, and iOS 27 on the AppleInsider Podcast",
        "url": "https://urgent.news/2026/09/18/iphone-18-pro-apple-watch-iphone-duo-and-ios-27-on-the-appleinsider",
        "published": "2026-09-18T11:10:12.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}